About
Cresta
Cresta is an AI platform that helps enterprises improve customer conversations. Its AI Agents handle conversations autonomously, and Agent Assist guides human representatives in real time.
I lead design for Cresta Insights, the Conversation Intelligence product that turns unstructured conversations into structured data. It analyzes 100% of conversations, human and AI, so enterprise teams can see why customers reach out, what happens inside each interaction, and which patterns are worth acting on.
Insights overview
Cresta turns customer conversations into something a company can act on. Every call, chat, email, screen recording, and survey lands in our unstructured data layer through connectors, service integrations, or a direct pull from a customer’s database. From there it moves through the Conversational Intelligence Engine, which reads each conversation and extracts the meaningful entities and the parts that can be measured. Our AI-native products sit on top of that engine, each drawing on different pieces of it: