Samarth

Writing

  • Teaching models to reason like we do

    Induction, deduction, and where each one belongs.

    Aug 2026

  • Designers already know how to design evals

    An eval is a definition of quality, not a measurement.

    May 2026

Open Writing

My story

I started my career as an engineer, which is where I learned to think in systems. Curiosity about how technology shapes human behavior and connection led me to HCI research at Simon Fraser University, where I worked on physical computing and tangible interaction. My work was published at CHI and CSCW, and covered by Discovery and Fast Company.

Over the past decade I’ve designed across wearables, 3D tools, and cloud infrastructure. At North the smart glasses display was measured in millimeters, so most of the design lived in our machine learning algorithms. Unity is where I learned discovery, asking the right questions across industries to turn their requirements into specific 3D tools. AWS is where I learned system design, working from the data model up through the architecture, where object-oriented principles shaped the API and the UI layer.

Today I lead design for Cresta Insights, working on LLM-powered tools, human-in-the-loop workflows, and agentic conversational products. My role is to craft and shape experiences that sit at the intersection of business goals, customer needs, and model behavior. I collaborate with our machine learning engineers to co-shape model behavior, build evals from a customer journey perspective, and read traces well enough to use them as instruments for shaping the model’s reasoning.

Highlights

My values

  • Stay curious, and question things that have gone unquestioned for too long. Push past the first answer you find, and do it gracefully.

  • Keep learning from voices that aren’t your own, especially your cross-functional partners. When you find out you’re wrong about something, say so and change your mind.

  • Learn to swim in the ambiguity of a problem space. Watch how the parts relate, how they pull on each other, and what patterns they form over time.

  • The future is ours to design. Expand what people can do, and build it so it holds up equitably and sustainably.

As a human

Samarth travelling, swimming, racing, and making leather goods

I live in Vancouver, BC, with my wife. Together we love to travel, explore new places, meet people, and come home with a little more perspective than we left with.

I love learning new things and, as a result, have a lot of hobbies. My latest obsessions are leathercraft, matte framing, and endurance sport (I finished my first 70.3 last year). Recently I’m learning to be a better cook and gardener at home.

Curious about learning to swim? I’m also a coach at Swim Smart (opens in a new tab).

Connect

I like working with leaders who know what they want, on teams that balance quality and velocity well, and I mentor designers who are building their craft and their perspective. If that sounds like your team, reach out.

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